Hi Melody, and thank you for sharing your take! I agree: we have adopted a cookie-cutter approach to make things, and, as a good friend of mine says, "forgot to apply design thinking to design thinking", so it crystallised and became a sacred cow, just like many other tools in our arsenal. But I stay hopeful for the bright future of the industry.

I would love to read your article! Let me know if you want to discuss the topic further, would love to chat! Cheers!